Our digital lives are increasingly connected. We research on our laptops, look up directions on our phones and even navigate with our watches. And by creating maps unique to each user and offering features such as saved places, Google Maps has been making it easier to continue these tasks as we move from device to device.
However, although maps embedded from Google Maps are now built uniquely for every Google user, most of the now two million active sites and apps using the Maps APIs are still islands. When I look for a place to eat on Zagat, I can’t see how far away it is from work. When I look at a travel map in the New York Times, I can’t save those places in order to navigate to them later.
Once users are signed into the Google Maps in your app, we can together create an integrated experience between your map content and Google Maps. With attributed save, signed-in users can save places from your app to be accessed later, with attribution and linkbacks, on Google Maps for the web, Android and iOS.
What’s more, you can also enable deep links into your mobile applications. For instance, users can save a place from your desktop app (such as Zagat.com), open up the place on Google Maps on their Android device, and deep link directly into your Android app.
Enabling attributed save is easy — just specify your app name, a link and a place search string or place ID when creating a marker and info window. Or use our SaveWidget to enable attributed save in your own custom info window.
In addition, we’re also launching attributed save across all embedded maps today. Attribution and linkback parameter will be inferred automatically from the domain and referrer of the host site, so if you’re using our embedded maps, you don’t need to do anything! If you’re using the Google Maps Embed API, you may customize the source and link back parameters yourself.